Guerrilla Marketing, Viral Marketing, and Behind-the-Scenes Marketing for Musicians

TYPES OF MARKETING (An excerpt from "Your Band Is A Virus")
Guerrilla Marketing:

According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally.”

This is ideal and

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