Why "Your Band Is A Virus" was released

"Your Band Is A Virus" was released because most of the current music promotion E-books seem to be part of a web of infomercials promising much more than they could ever deliver. The endless lists (1001 Ways To Be A Star!), delusions of grandeur, and simplified explanations don't serve the rational independent musician's purpose - to further themselves.

To further yourself in the music industry there are some pretty clear steps you'll need to take, and just about everyone covers these:

· Create your image and learn how to make it effective (Many bands mess this step up. What's effective or notable to you and your bandmates may not hit the collective mark.)

· Record your album properly. Spend the money and do it right.

· Write a bio with the correct promotional language. Keep it concise.

· Take press photos the right way. Make it an occasion.

· Build your press section. (This isn't covered enough in the mainstream indie music press. Bands should make their press section a top priority.)

· Make sure your band artwork is top notch.

· Build an effective website.

· Sell your product. Much of the mainstream advice on this topic does not work. Most music fans download their music. Stop being paranoid and get your music downloaded first. THEN they buy.

· Tips on mailing lists, street teams, web hosting, linking, keywords, online music vendors, etc
 
 
Now a lot of bands go wrong at this point, when they have set themselves in a professional manner. The problem is, as they say, if you set up a business and don't advertise, you have no business. You don't exist. There are some other major areas you need to educate yourself in to become a successful independent artist. All can be found in the new E-book "Your Band Is A Virus":
 
· How to utilize DIY ways to detach yourself from Sonicbids and Musicsubmit-type services and promote for FREE

· News release DISTRIBUTION

- How to use news releases, not press releases, to promote your band. Most press releases contain too much promotional language and will either get rejected or get your band blacklisted.

· How to contact bigger media and reach out to individual writers, not play by the submission rules.

· How to approach the music press and media PROPERLY. Not spamming, emailing mp3's or saying "Check out my band!".

· Ways to exploit your genre AND sub-genres effectively. There's a wealth of unexplored website & blogs waiting to hear from your band.

· How to avoid pitfalls and scams aimed specifically at indie artists

· How to use social networking to your advantage without SPAMMING. Spamming will only work against you.

· The scoop on digital distribution. How to get fully set up for free.

· Mp3 Blogs and Music Blogs - It takes work to deal with them the right way and make it pay off.

· Search Engine Optimization.

· Exploit your subject matter. Most bands don't consistently promote their 'hook'. What are you talking about? What is your lyrical point?

· Building strong press relationships, Befriending the opinion makers.

· Go through the back door and get the media talking about your band.

· Embrace the media’s ego, Get inside “The Fortress”.

· Use contests to your advantage.

· Avoid the independent musician’s Mp3 “hoarding” paranoia.

· How to use podcasting to your advantage.

· Get into film.

· Use viral, guerilla, and behind-the-scenes marketing.

For more information, visit http://www.yourbandisavirus.com/.